Calderon, Lopez Figueroa (CLF) is a Communications and Public Relations Consulting Group specialized in the management of Communications, Government Affairs and Institutional Relations in the field. Rodrigo has held positions as Director Corporate Relations and Advertising for Alcatel Business Systems in France and as a Marketing Director for American Express Company in Mexico. For 15 years, Rodrigo was the VP of Public Affairs and Communications for Latin America at the Coca-Cola Company and the President of the Coca-Cola Foundation in Mexico.